GRW
Growth. Resilience. Willpower.
GRW represents the essence of the Jiu Jitsu journey—both on and off the mat. It’s a philosophy rooted in the idea that true strength comes not just from physical skill, but from the determination to grow, the resilience to overcome challenges, and the willpower to keep moving forward.
- Growth: Every session, every struggle, and every lesson pushes us closer to who we are meant to be. GRW is a symbol of the endless pursuit of self-improvement
- Resilience: The path isn’t always easy, but the ability to endure, adapt, and thrive through adversity defines the heart of a true fighter.
- Willpower: Success is earned by those who persevere. GRW is a reminder to dig deep, embrace the grind, and never quit—no matter the odds.
GRW is more than a name; it’s a creed for those who live by the principles of discipline, respect, and unyielding drive. Whether you’re rolling on the mat or facing life’s challenges head-on, GRW inspires you to be relentless in your pursuit of greatness.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™