Chewjitsu: The Art of Brazilian Jiu Jitsu with Nick “Chewy” Albin

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Brazilian Jiu Jitsu (BJJ) is a martial art that has gained immense popularity around the world in recent years. Known for its ground fighting techniques and emphasis on submissions, BJJ has become a staple of mixed martial arts (MMA) competitions and self-defense training. One of the leading figures in the BJJ community is Nick “Chewy” Albin, who has gained a massive following on social media through his instructional videos, competition success, and engaging personality. In this article, we will explore the world of Chewjitsu and how it has impacted the BJJ community.

Who is Nick “Chewy” Albin?

Nick “Chewy” Albin is a black belt in Brazilian Jiu Jitsu and the owner of Derby City MMA in Louisville, Kentucky. He started training in BJJ in 2003 and received his black belt in 2013 from Luis Pantoja, a Renato Tavares black belt. Chewy is known for his instructional videos on YouTube, where he has over 200,000 subscribers and millions of views. He is also a successful competitor, having won numerous championships at the regional and national level.

The Philosophy of Chewjitsu

At its core, Chewjitsu is about creating a positive and welcoming community around BJJ. Chewy believes that BJJ is for everyone, regardless of their age, gender, or athletic ability. He emphasizes the importance of building a strong foundation of fundamentals and developing a growth mindset. Chewy’s instructional videos focus on technique and strategy, rather than flashy moves or stunts. He encourages his students and followers to embrace the process of learning and to celebrate small victories along the way.

“Technique over Strength”

One of Chewy’s most famous sayings is “Technique over Strength”. This mantra encapsulates his approach to BJJ, which emphasizes the importance of using leverage, timing, and technique rather than brute force. By focusing on technique, even smaller or less athletic individuals can defeat larger and stronger opponents. Chewy’s instructional videos are full of examples of how to use technique to overcome physical disadvantages.

The Impact of Chewjitsu on the BJJ Community

Chewjitsu has had a significant impact on the BJJ community, both online and offline. His instructional videos have helped countless students around the world improve their technique and understanding of the art. His positive attitude and welcoming demeanor have inspired many people to take up BJJ, even if they previously thought it wasn’t for them. Chewy’s message of inclusivity and growth mindset has resonated with people from all walks of life.

The Chewjitsu Community

One of the hallmarks of Chewjitsu is its community aspect. Chewy has created a vibrant and supportive online community through his YouTube channel, social media, and website. The Chewjitsu community includes students, competitors, and fans of all ages, genders, and backgrounds. Chewy regularly interacts with his followers through Q&A sessions, live streams, and social media posts. He also hosts seminars and events at his gym in Louisville, where students from around the world come to learn from him.

Chewjitsu Merchandise

In addition to his instructional videos and gym, Chewy has expanded his brand through the creation of Chewjitsu merchandise. Fans can purchase t-shirts, hats, and other apparel featuring the Chewjitsu logo and slogans. This not only helps promote the Chewjitsu brand but also allows fans to show their support and be a part of the community.

The Future of Chewjitsu

As BJJ continues to grow in popularity, it is likely that Chewjitsu will continue to have a significant impact on the community. Chewy’s message of inclusivity and growth mindset is one that resonates with people beyond the BJJ world, and his brand has the potential to expand into other areas. With his engaging personality and commitment to technique over strength, Chewy has become a beloved figure in the BJJ community and beyond.


Nick “Chewy” Albin and his Chewjitsu brand have had a profound impact on the world of Brazilian Jiu Jitsu. Through his instructional videos, positive attitude, and welcoming community, Chewy has inspired countless people to take up BJJ and embrace the process of learning. As BJJ continues to grow, Chewjitsu will likely continue to be a significant part of the community, spreading its message of inclusivity and growth mindset.


GRW Jiu Jitsu Apparel

GRW Jiu Jitsu Apparel is a brand that specializes in creating high-quality, stylish BJJ gear. They offer a variety of products, including rash guards, and shorts, all designed with the needs of BJJ practitioners in mind. GRW Jiu Jitsu Apparel is committed to providing the best possible products for BJJ athletes, helping them to perform at their best on the mat.


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